Rebranding ParkNOW! to MobileNOW!
MobileNOW! provides a cloud-based digital payment and billing platform for parking, electric vehicle charging, bike parking and other mobility services. It allows parking operators to increase service quality while cutting costs and making drivers happy customers.
Formely known as ParkNOW!, MobileNOW! was approached by BMW in 2013 to acquire their brand. The deal allows for quicker growth in the core US market, but consequently required a thorough redesign of the already established ParkNOW! brand.
The MobileNOW! brand retains all the strengths of the initial ParkNOW! identity, including the signature color scheme of red, white and blue. The design challenge was to change the name of the brand, update the graphics, but do so in a manner that most customers wouldn’t notice that anything had changed at all.