Empathy is the service designer’s primary tool. We have summed up our year’s worth of sympathising with different personalities in the ultimate challenge – to understand what drives Rudolph the Red-Nosed Reindeer.
We used Brand Manual’s own tools – the Empathy Map – and learned that it’s one tough job, being the top executive of Santa Claus. But there’s an important upside that makes this life bearable – what other career gives you 364 days off?
This year, instead of investing in presents, Brand Manual decided to donate money to charity.
So this is it. Merry Christmas!
