There’s this idea, that if you’ve got special tools to do a job then you should keep them to your self.
Our idea is to share our tools instead. So here’s a one you may find useful. We call it a brand map. The idea behind the brand map is to illustrate all the inter-connections going on in any one brand’s universe. It helps focus thinking of how a brand develops and grows, how it becomes relevant and where it may lose it’s relevance. The brand map doesn’t have a beginning or end: it’s just an endless circle of interconnections that make the brand come alive.
The main effect of the brand map is to make people involved stop thinking linearly and instead makes thoughts holistic. Different positions on the map create different points of view. To have a strong brand means that all the views are similar. Enjoy!