Identifying cartographers

March 22, 2012

ReachU, a cartographer with global reach, operates in Estonia and the Baltic as Regio. They are extremely keen on quality, but still get complaints about faulty maps every now and then. The reason – Regio is almost synonymous with maps around here and mistakes in other producers’ editions are attributed to our client.

That called for a strong and consistent identity, applied both to printed and digital maps. Our role is also coaching the client’s design team and monitoring their production.

Another big challenge was helping them to sell maps online. We mapped out a smooth purchasing track and designed an uncluttered user interface for a web shop, with simple choices leading promptly to a sale.