How to create great packaging in two days

December 17, 2012

The packaging design course Dan was conducting at the British Higher School of Design in Moscow past summer caught the attention of the leading Russian packaging webizine ‘What the Pack?’.

How did the young Russian designers react to a Scandinavian approach? Here’s a thorough interview, plus a visual review of the results.

The outcome was really surprising, considering the ultra-tight timeframe. But it was a lot easier to direct, hence the exercise was rooted in a real project Brand Manual is engaged in – and we had gone through a thorough Discovery process by then. Building a house is a snap once you have a strong foundation ready and you know in what surroundings it will stand.