The changing world
This year Clinton Agency is merging with Brand Manual in Stockholm. This brings heavy-weight competence in brand building, brand and marketing strategy, design management, communication, graphic design, copywriting and digital strategy skills to Brand Manual. Throughout its history, Clinton Agency has focused on ensuring that the core of the service meets the promise of the communication created to support it. With increasing fragmentation in media combined with the rise of the social web, putting the customer in centre of the picture has been key to the success of Clinton Agency’s campaigns. The fit with Brand Manual was hand-in-glove.
The world has changed. Again.
In 2009 Brand Manual was created in the midst of the worst financial crises since the Great Depression. Until the ***t hit the fan in 2008, everything sold and companies were reluctant to change their formula for success, even though it was obviously based on the idea of an ever expanding market. Launching Brand Manual, we moved from the advertising and design business, where we made products and services look better, to service design and branding, where we help to improve the service or product to be better. With the exponential growth of the importance of social media and consumer websites, it is what customers say about brands, that matters the most. Therefore, although how they look is important, it is what they do that determines their success.
Bigger and better
With two offices and over 20 staff members, more than ever before, we make them talk about you.
For more information, please contact:
Stockholm office
Göran Crafoord
goran.crafoord@thebrandmanual.com
+46 705 98 92 32
Tallinn office
Kaarel Mikkin
kaarel.mikkin@thebrandmanual.com
+372 511 65 55
