A real Christmas Journey

December 18, 2012

‘Tis the week before Christmas and panic has finally broken loose. Where can I get that new gadget? Where do they sell that cuddly bear? And why, oh why, didn’t I start shopping earlier? Say, in July?

One of the main tools of service design is the customer journey. It clearly illustrates how people spend more time around your service, than actually using it, and equally demonstrates that if you knew what precedes and follows your contact with the customer, you might gain some valuable insight.

So this Christmas, allow us to illustrate what Christmas actually looks like, from an average adult’s point-of-view with our tongue-firmly-in-our-service-design-cheek.

Merry Christmas from Brand Manual