Sometimes more. And if that happens we put put a book about design. We try to put our accumulated knowledge down in writing and sharefreely with our friends and followers. Here’s a collection of what we’ve written over the years. Enjoy.
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.
Paperback: 112 pages
Publisher: BIS Publishers (April 14, 2015)