Digital Archives - Brand Manual

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

Strategic – specific, systematic and clear in our activities make us a strategic partner.
Sniper work – preliminary work and a clear understanding of our client’s customers help us to direct resources in the right direction.
Proactivity – based on statistics and understanding the clients’ business, we are able to offer suitable solutions to improve marketing activities.
Change – we offer external partnership to make big and quick changes without our clients having to spend time and money assembling an in-house team.
Focus – we help save time so that our clients can focus on developing their core business and managing customer relationships. Marketing is left to experts.
Numbers – we find the specific metrics we need to measure the effectiveness of our collaboration, helping to assess the value of every euro invested in digital marketing.

During the process we learned what the key bottlenecks were that hampered our development and growth:

Too wide range of services – if you try to be good at everything, you are not the best. So we narrowed it down to 5 basic services.
Clarity of communication – there are many stakeholders, channels and information flows, which is why we implemented the necessary software and processes to optimize the exchange of information with customers and partners.
Validation of interoperability – we realized that we are much more efficient when we work with clients who understand our value proposition and want to grow together with us.

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

The visual identity. Oh, don’t get me started…

Read the full article in Molivery marketing blog

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the identity to:

reflect preventive care
communicate supporting health and positivity
feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

Strategic – specific, systematic and clear in our activities make us a strategic partner.
Sniper work – preliminary work and a clear understanding of our client’s customers help us to direct resources in the right direction.
Proactivity – based on statistics and understanding the clients’ business, we are able to offer suitable solutions to improve marketing activities.
Change – we offer external partnership to make big and quick changes without our clients having to spend time and money assembling an in-house team.
Focus – we help save time so that our clients can focus on developing their core business and managing customer relationships. Marketing is left to experts.
Numbers – we find the specific metrics we need to measure the effectiveness of our collaboration, helping to assess the value of every euro invested in digital marketing.

During the process we learned what the key bottlenecks were that hampered our development and growth:

Too wide range of services – if you try to be good at everything, you are not the best. So we narrowed it down to 5 basic services.
Clarity of communication – there are many stakeholders, channels and information flows, which is why we implemented the necessary software and processes to optimize the exchange of information with customers and partners.
Validation of interoperability – we realized that we are much more efficient when we work with clients who understand our value proposition and want to grow together with us.

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.