Close

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

The visual identity. Oh, don’t get me started…

Read the full article in Molivery marketing blog

Client
Novel Clinic

Industry
Healthcare

What we did?
Branding
Service concept
UI/UX

Better health begins with taking care of small complaints at an early stage. This prevents small issues from escalating to serious health problems. Novel Clinic’s goal is to change the direction of healthcare from reactive to preventive, focusing on the preservation health, not on rehabilitation from preventable illnesses.

To do that successfully Novel combines all disciplines in one clinic and treats every patient as a whole. To introduce this “novel” clinic, we created the brand name and the  identity to:

  • reflect preventive care
  • communicate supporting health and positivity
  • feel welcoming rather than technical

The main building block of the identity is a circle. Used as orbiting lines to represent unity and wholeness – highlighting the approach to medicine as well as the breadth of the service offering. The orbital graphics are used consistently throughout the identity to group, join and highlight different elements.

The soft palette of the identity relies on sun-kissed tan tones to create warmth. Instead of the clinical cleanliness of the procedures, we want our patients to see and feel the potential and optimism everyday life they get to return to.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.