Digital channels allow us to know which half of the marketing budget we’re wasting, because everything can be measured in excruciating detail. And then not waste it.
However, when things come to digital design, it is amazing how little is actually measured. And how can you improve, if you don’t know where you are right now?
Start small. Start right now. Measure everything.
Anyone can make a website. But effective digital design gets visitors to your site, which requires searchable, relevant and interesting content and continuous analysis of what works, and what doesn’t.
To create something that works means involving the user in the process, which is why we start small and launch a minimum viable solution as fast as possible. As we drive traffic to the site or app or channel, we can see what is valued, what isn’t, what is searched for and develop the site accordingly.
“It won’t be the big companies winning over the small one’s. It will be the fast winning over the slow.” - Gina Azaric
Working fast, working with live projects, measuring everything and focusing on what works while eliminating what doesn’t, costs less and achieves better results. In the short term and in the long term. Our digital design delivers on the customer experience promised by the brand as whole and is always considered within the whole context of the business, not just in isolation, online.