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Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass

Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

The visual identity. Oh, don’t get me started…

Read the full article in Molivery marketing blog

Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

The visual identity. Oh, don’t get me started…

Read the full article in Molivery marketing blog

Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass

The book builds on three cornerstones:
Connect. Inspire. Empower.

Draper Startup House has a very strong foundation. The whole concept is founded on empowerment of it tenants and the 9 hostels already operating on 3 continents are a living proof it works. It’s all part of a larger Draper network – educating novice entrepreneurs through the the Draper University, incubating freshly started companies by engaging its pool of mentors and helping them to grow by financing, raising money and finding investors.

The book we designed reflects this attitude. It’s copywriting and imagery is all about people and creating connections between them, regardless of the location. We figured out what really drives the startuppers and what motivates investors to join. A list of money-making companies validates the concept. There’s tremendous energy in the Draper Startup House – and we hope the book emanates it as well. Inspiration is a powerful tool after all.

The ambition of the company is all but meek – by 2028 there would be a Draper Startup House in every major city in the world, which will help them achieve their mission of enabling one million entrepreneurs by 2030. Brand Manual is proud to be a part of that story.

Client
EAS Enterprise Estonia

Industry
Education

What we did?
Develop the educational program

Who did it?
Brand Manual
BDA Consulting
Design Minds

The Design Masterclass has been one of the most significant design education programs in Estonia. It has fundamentally changed both the public’s and industry’s understanding of what design is. Enterprise Estonia (now Estonian Business and Innovation Agency) has named this program as their most successful and popular development program.

9 out of 10 customer satisfaction graph

The Team

Since 2018, the same trio has been behind the content, organisation and development of the DMK program: Design Minds, Brand Manual and BDA Consulting. The client of the program and the big picture goals have remained the same over the years, but the duration, intensity, methodology, tools, workshop formats have been constantly upgraded and developed according to the feedback of the participants and the change of the surrounding economic environment.

Design Managers

Design managers have been one of the most important success criteria of the program and today have a strong influence on the Estonian business landscape. They are personal mentors and supervisors selected from among Estonia’s top designers and consultants. They help company teams better understand the essence of design and design tools. They personally lead the design process and, if necessary, push it from behind.

design managers for each team

Format

Over the years, DMK has worked out the best balance between theory and practice that takes into account the diligence and character of Estonians. The independent preliminary work done by the design managers (a design audit mapping the participant company’s current state), joint workshops and networking with other participants, inspirational speakers, independent work with the rest of the company’s team and end-customers have embedded design in them and created for the participants the ability to repeat a similar design process in the future without outside help or guidance.

The competitive moment has also helped to justify the intense pace. Even though the participants are not necessarily competitors, on the final day of the program they compete for recognition and a financial prize in front of a jury consisting of investors, engineers, top managers and service developers. Just like in real life, they have to make their strengths understandable and visible.

a grid of design masterclass workshop scenes worksheets and people in action

Method and impact

DMK structurally follows the double-diamond model created by the UK Design Council. The program takes 5-6 months and starts with bringing matching design managers to companies and ends with presentation pitches to a jury.

Dozens of companies have changed their operating principles, business strategy, structure, work culture and product development process (if one existed before the program). The winners of the last years – Factory Seven, Dipperfox, Artproof, Baubauwall – have launched completely new products and services on the market, which all started from the DMK program. The same applies to dozens of other companies that did not make it to the top in the fierce competition.

dipperfox new brand and product Stump Crusher

Indirectly, the DMK program can in turn be considered the godmother of several other private and public sector development programs. Dozens of teams from the Environment Agency, the Ministry of Education and Research, the Agriculture and Food Agency, the Health Fund, the Ministry of Rural Affairs and other state institutions and agencies have completed the public services development program ATAP and the Service Design Development Program.

The top management development program SD4X (Service Design for Executives), created in cooperation between Tallinn University, Maastricht University, Stockholm School of Economics Riga and Brand Manual, has made the same knowledge and skills available to international companies as well. Not to mention the many other training and development programs that follow the structure, methods and working principles developed by DMK organisers over the years.

Epilogue

Thanks to the DMK program, the companies and design managers that have participated, the meaning of design has changed. An ever growing number of company owners and managers have learned to understand design as a discipline, mindset, and strategic toolset to grow their business and competitive advantage. Knowhow of design thinking as well as implementing design as a business development tool in Estonia is, today, world class!

Design MasterClass