Close

Client
Molivery

Industry
Marketing

Website
molivery.com

What we did?
Brand strategy
Rebranding
Visual identity
UI/UX

Who did it?
Rihhard Krüüner
Merlin Püümann
Kaarel Mikkin
Madis Põldsaar
Sema Aksu
Hugo Duarte
Evelin Orgmets
Mihkel Virkus

We have a habit of writing case studies about the work we do in Brand Manual. But when you have clients as fun, engaging and eloquent as Molivery, it’s hard not to let them speak. So this is an extract from the Molivery’s recent blog post, in their own words:

“Our brand doesn’t characterize who we are today and what we do.”

Molivery logo and name change

Five years ago our first client was a small Asian restaurant in the centre of Tartu. Today, we are a strategic digital marketing partner for Estonian medium-sized companies that all have the same goal – to grow both in domestic and foreign markets.

Since then, our approach to digital marketing has also changed drastically, because the business environment, people’s consumption habits and expectations of what a digital marketing partner should deliver, have also changed.

With this in mind, we realised that our old brand didn’t fit our new formula. It just spoke with a different language from a different era.

What were the bottlenecks?

Molivery illustration of a bottleneck

When looking for a strategic marketing partner, you want confirmation that your business is securely in the care of experts.

To confirm your decision-making you normally follow these steps:

  • You ask for recommendations from your colleagues;
  • You examine the successful projects that the potential marketing partner has completed in the past;
  • You analyze whether they “walk the talk” or not.

Let’s be honest. As a digital marketing agency, you are a reflection of your customers. Our own brand and marketing activities did not reflect that. We still had an image that served only small businesses. But in 2022 that wasn’t the case anymore.

The changing digital world needs a role model that can give companies a way to do digital marketing. It was necessary to create clarity about our DNA so that we could stand out in the fierce competition and focus on companies who care about customer-centric digital marketing.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.

The visual identity. Oh, don’t get me started…

Read the full article in Molivery marketing blog

Client
Molivery

Industry
Marketing

Website
molivery.com

What we did?
Brand strategy
Rebranding
Visual identity
UI/UX

Who did it?
Rihhard Krüüner
Merlin Püümann
Kaarel Mikkin
Madis Põldsaar
Sema Aksu
Hugo Duarte
Evelin Orgmets
Mihkel Virkus

We have a habit of writing case studies about the work we do in Brand Manual. But when you have clients as fun, engaging and eloquent as Molivery, it’s hard not to let them speak. So this is an extract from the Molivery’s recent blog post, in their own words:

“Our brand doesn’t characterize who we are today and what we do.”

Molivery logo and name change

Five years ago our first client was a small Asian restaurant in the centre of Tartu. Today, we are a strategic digital marketing partner for Estonian medium-sized companies that all have the same goal – to grow both in domestic and foreign markets.

Since then, our approach to digital marketing has also changed drastically, because the business environment, people’s consumption habits and expectations of what a digital marketing partner should deliver, have also changed.

With this in mind, we realised that our old brand didn’t fit our new formula. It just spoke with a different language from a different era.

What were the bottlenecks?

Molivery illustration of a bottleneck

When looking for a strategic marketing partner, you want confirmation that your business is securely in the care of experts.

To confirm your decision-making you normally follow these steps:

  • You ask for recommendations from your colleagues;
  • You examine the successful projects that the potential marketing partner has completed in the past;
  • You analyze whether they “walk the talk” or not.

Let’s be honest. As a digital marketing agency, you are a reflection of your customers. Our own brand and marketing activities did not reflect that. We still had an image that served only small businesses. But in 2022 that wasn’t the case anymore.

The changing digital world needs a role model that can give companies a way to do digital marketing. It was necessary to create clarity about our DNA so that we could stand out in the fierce competition and focus on companies who care about customer-centric digital marketing.

Service design

We needed service design, but: Fun fact – we just didn’t know that yet.

Fortunately, we received this recommendation from the Estonian top-notch service design agency Brand Manual. They were ready to deal with the rebranding of Molivery if we started reviewing our service concept instead of simply focusing on our identity and website.

Brand Manual’s team helped us unravel the services and value propositions we offer. They listened to us and interviewed our key accounts, regular clients and gave feedback on what was good, what was bad, and where our hidden strengths and opportunities were (and are).

Background research and mapping our clients’ needs showed what they actually consider important:

During the process we learned what the key bottlenecks were that hampered our development and growth:

Hallelujah! I’m glad that we took outside advice because otherwise we would have put a new coat of paint on the old car, changed the wheels, and poured rocket fuel into the tank. In the short term, it would certainly have had an effect, but we’re in it for the long haul.