B2B / Industry / consumer goods / retail
What we did?
Who did it?
Wendre has been a global industry leader for decades. It is one of the biggest manufacturers of pillows and duvets, has factories in 4 countries and sales on 4 continents. Most of its 12 million blankets are sold under well-known household brands every year. Somebody else’s brands.
Wendre itself, however, was virtually unknown as a producer and consumer brand. Consequently, there was tremendous potential in channeling its production and consumer knowledge into its own line of products. Wendre is a true expert in sleeping – but this mastery needed to be recognised. By its own people, to start with.