B2B / Furniture production / Manufacturing
What we did?
Standard has been making furniture for over 75 years. It has grown from regional maker of everything to a made-to-order specialist furnishing fashionable interiors all across Europe and beyond. The ambition is now to become a global player, building on the strong work ethic and aesthetic of their Northern European heritage that have brought them this far.
Standard today is far removed from the ubiquitous brown office shelves and tables where it began. Its furniture can be found in high-end hotels from Munich to Copenhagen and in the workspaces of fashion forward Nordic companies. However, Standard’s self-perception was not in synch with the quality and style of work the company delivered every day, and the soul-searching over the years led to a cacophony of identities trying to define who and what Standard is.