RMCG / Retail / Franchise
What we did?
Who did it?
R-kiosk is the local market leader in convenience stores and fast food. It was also in the process of rebuilding its business model through franchising. A franchise is something that people have heard about, but associate predominantly with global brands like Subway and McDonald’s. So, in order to successfully build a franchise network, R-kiosk wanted more than just to delegate responsibility. R-kiosk wanted to become the benchmark for helping to build small businesses and supporting entrepreneurs.
To do that, R-kiosk needed a well-defined service platform with a firm goal and defined values, that would connect and motivate like-minded people. This shared idea would then help to deliver a clear competitive advantage in fast food, because hungry customers would know what R-kiosk stood for and what they could get there.