Nothing personal

#Branding #Communication #Service design

Arista HRS finds the right person for any job. But often companies look just for people, and fast. As anyone who hires staff knows, however, people hired based solely on their qualifications often come with trouble in terms of personal characteristics.

Arista combines an excellent network of contacts with Hogan tests to find the one, right, candidate. We repositioned Arista and changed the sales pitch from quantity to quality focusing on finding the people who stay on the job for a long time. The company also adapted itself to a far more aggressive style of communication, suggesting that any person can be hired by any other company, if the chemistry matches (and Arista is the chemist).

The market responded qucikly. Re-positioning helped Arista receive enquiries they only wished for in the past, and is now perceived as a high-end executive search company.