What we did?
We have a habit of writing case studies about the work we do in Brand Manual. But when you have clients as fun, engaging and eloquent as Molivery, it’s hard not to let them speak. So this is an extract from the Molivery’s recent blog post, in their own words:
“Our brand doesn’t characterize who we are today and what we do.”
Five years ago our first client was a small Asian restaurant in the centre of Tartu. Today, we are a strategic digital marketing partner for Estonian medium-sized companies that all have the same goal – to grow both in domestic and foreign markets.
Since then, our approach to digital marketing has also changed drastically, because the business environment, people’s consumption habits and expectations of what a digital marketing partner should deliver, have also changed.
With this in mind, we realised that our old brand didn’t fit our new formula. It just spoke with a different language from a different era.
What were the bottlenecks?
When looking for a strategic marketing partner, you want confirmation that your business is securely in the care of experts.
To confirm your decision-making you normally follow these steps:
- You ask for recommendations from your colleagues;
- You examine the successful projects that the potential marketing partner has completed in the past;
- You analyze whether they “walk the talk” or not.
Let’s be honest. As a digital marketing agency, you are a reflection of your customers. Our own brand and marketing activities did not reflect that. We still had an image that served only small businesses. But in 2022 that wasn’t the case anymore.
The changing digital world needs a role model that can give companies a way to do digital marketing. It was necessary to create clarity about our DNA so that we could stand out in the fierce competition and focus on companies who care about customer-centric digital marketing.