Heavy industry / Concrete
What we did?
Framm is an ambitious concrete manufacturer. With a change in ownership and management a new era begun. A vision was set to build a modern socially responsible, environmentally concsious and ethical concrete business. The industry however is as tenacious as the material it uses. With 28 years of experience in doing things a certain way Framm (formerly Talot) was faced with a huge challenge. The almost insurmountable force of habit.
For an organisation to change, everyone needs to be on the same page. We worked closely with stakeholders, employees and clients define the brand platform. Including them early in the process ensures better insights, better ideas and a more meaningful brand. Co-creation also works wonders for on-boarding the staff. Sharing authorship of the brand helps cementing the values. This is a great way to ensure that the people responsible for delivering the values, truly understand them.
The bold strategy set the sights toward becoming the market leader. Not just in business terms but also in knowledge, enthusiasm and innovation. The philosophy shifted from producing hollow core slabs for construction companies to designing cityscapes and environments for human beings. For hundreds of years to come.