Forrest Owners Association
What we did?
The Forest Owners Association (Metsaühistu) unites local forestry unions across Estonia. It acts as common ground between forest owners, the timber industry and the state. Its sole purpose is to impose a high universal standard of forest maintenance to provide higher value from forest property to the owners as well as society.
The work we undertook together with the association had as its primary goal to raise the trustworthiness of the organisation in the eyes of the forest owners and the timber industry. To achieve this we created a single service concept and implementation guidelines. This helped to motivate forest owners to join the local association, which in-turn motivated local associations to join the national organisation. Additionally, the common concept raises the general public’s awareness of why the organisation is necessary and of the benefits of good forest stewardship.