Eesti Gaas & Elenger
Energy / Industrial
What we did?
Who did it?
Eesti Gaas (Estonian Gas) used to be a monopoly. With the passing of time the market, the environment and consumer needs changed which also forced Eesti Gaas to change. In 2016 the company was acquired by one of the largest investment groups around the Baltic Sea, Infortar. This quite fundamentally changed the company’s business strategy. test
The focus of the 150 year old gas company became the production and delivery of environmentally sound energy. This led to a portfolio development that now includes sale of electricity, CNG car fuel stations, LNG bunkering solutions for ships, bio gas and solar energy production.
With the growth of products and services, came a new competitiveness that allowed Eesti Gaas to become a player on the international energy market. This also created the need for an international brand to carry the message of cleaner energy to the greatly expanded home market encompassing the whole Baltic Sea area. And so Elenger was born – a challenger brand packed with electricity, energy and gas. For now, Eesti Gaas will remain as the name for the Estonian market.