Close

Draper Startup House Brand Book

#Branding #Communication

Client
Draper Startup House

Industry
Hospitality
Business Venues
Co-working
Education

Website
www.draperstartuphouse.com

What we did?
Concept writing
Brand image
Book design

Who did it?
J. Margus Klaar
Dan Mikkin
Villu Koskaru
Kaili Kallas

Draper Startup house is a hospitality concept like no other. It shifts the paradigm, combining a hostel with a work space. And adding a strong dose of a social aspect – where entrepreneurial minds meet, new ideas are born.

With locations from Manila to Austin to Tallinn and activities ranging from business education to catering, it all needed a focused and consolidated presentation. Brand Manual wrote and designed them a Brand Book – introducing and explaining the one-of-a-kind concept, going through the values and explaining visually how Draper Startup House transforms simple hostel stays into new connections between entrepreneurs. This is a venue where new ideas are inspired and companies are born.

The book builds on three cornerstones:
Connect. Inspire. Empower.

Draper Startup House has a very strong foundation. The whole concept is founded on empowerment of it tenants and the 9 hostels already operating on 3 continents are a living proof it works. It’s all part of a larger Draper network – educating novice entrepreneurs through the the Draper University, incubating freshly started companies by engaging its pool of mentors and helping them to grow by financing, raising money and finding investors.

The book we designed reflects this attitude. It’s copywriting and imagery is all about people and creating connections between them, regardless of the location. We figured out what really drives the startuppers and what motivates investors to join. A list of money-making companies validates the concept. There’s tremendous energy in the Draper Startup House – and we hope the book emanates it as well. Inspiration is a powerful tool after all.

The ambition of the company is all but meek – by 2028 there would be a Draper Startup House in every major city in the world, which will help them achieve their mission of enabling one million entrepreneurs by 2030. Brand Manual is proud to be a part of that story.