Retail space development
Shopping malls, markets &
What we did?
Umbrella branding & brand architecture
Corporate values & value proposition
Who did it?
Astri is a retail space developer with sites all over Estonia. People were familiar with the individual shopping malls and markets, but the connection between them was lost. Brand Manual created a common corporate identity for the group. First, we laid out the underlying service principles with the client, then expressed them through visual cues. This helped boost the team feeling for their own staff, and network feeling for tenants. And finally, a sense of greater value for visitors.
Shopping malls are nothing unique anymore. The market is saturated and new ones keep popping up in unexpected places. To discover what is unique about Astri, we interviewed shop owners and visitors, workshopped with Astri and learned that there is something special about the company. It is working hand in hand with local communities to create environments where everybody wins. Neighbourhoods get recreation and education facilities they were missing and retailers, caterers and entertainers get a healthy stream of customers.