Areas of expertise
Kaili joined Brand Manual in 2012 after a 10 year period at the Government Office of the Republic of Estonia. There she was responsible for mediating issues on the agenda at government sessions and cabinet meetings – ensuring that the world’s first e-government continued to be the world’s best e-government.
She has a BA from Tallinn University in Public Administration and entrepreneurial experience, allowing her to take good care of several key client accounts as well as Brand Manual’s own back office.
Kaili joined the company’s management team and has been a board member since 2015 – organising the financial processes of the company, streamlining reporting and project organisation. After a sabbatical year in Singapore she rejoined Brand Manual as the new CEO and chairman of the board, aiming to grow the company both in quality and size.