CelESTial is a platform for developing cell factories for future bioeconomy. That means reprogramming genetic code and producing life on an industrial scale. It’s the stuff of science fiction.

The CelESTial project is a partnership between the Estonian Centre for Synthetic Biology at the University of Tartu and the Novo Nordisk Foundation Center for Biosustainability at the Technical University of Denmark. Their main aim is to create a research and development platform for the sustainable bio-manufacturing of high-value chemicals and pharmaceuticals using cell factories.

Clarke’s third law states “Any sufficiently advanced technology is indistinguishable from magic.” Sci-fi is the language that makes the magic seem tangible for the audience in a captivating way.

Using this key, we created the identity, illustrations and infographics to explain serious science through the vibrant lens of a brave new world.