What we did?
Shop navigation & POS
Värvikeskus was by far the most proficient paint and supplies vendor on the market. But their name was generic and too local — Värvikeskus means “paint centre” in Estonian. They were badly missing an identity on par with their new value proposition and much wider product assortment than just paints.
Rebranding was synchronised with the opening of their new flagship shop in Tartu, Estonia. It was a challenge – on one hand, it had a much broader selection of building materials than their existing paint shops. On the other hand the challenge was not to lose their competitive advantage and not to become another big box builders’ merchant.
After defining the essence of their service, their core character, it was natural that the new brand got a personified name. Karl Bilder is an expert who knows what he sells and educates his professional clients.