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Client
AGR

Industry
Energy (upstream)

Website
agr.com

What we did?
UI/UX

AGR is a multi-disciplinary engineering consultancy and software provider. They have the experience, agility and creativity to deliver a compelling solution that solves today’s and tomorrow’s energy challenges. As the company needed to keep up with the ever-changing market, the website needed a proper reboot from the stucture to design.

The website structure was completely torn down and built back up from scratch. The services were organised to reflect the breadth of AGR’s service offering, which covers the entire life cycle of the upstream sector, as well as highlighting the more innovative side of the business. AGR is not a legacy burdened well engineering company – which up to this point was not apparent. Special focus was brought to low carbon solutions – a branch of the AGR service offering that is directed to exploring and solving the energy challenges of tomorrow.

The web presence also got a complete visual makeover, bringing about a lighter, friendlier face that still feels professional. The UI was embellished with custom icons, illustrations and animations. The circular ripples, transparent shapes and pulsating subtle animations create a calm future-facing feeling throughout the user experience.

Client
AGR

Industry
Energy (upstream)

Website
agr.com

What we did?
UI/UX

AGR is a multi-disciplinary engineering consultancy and software provider. They have the experience, agility and creativity to deliver a compelling solution that solves today’s and tomorrow’s energy challenges. As the company needed to keep up with the ever-changing market, the website needed a proper reboot from the stucture to design.

The website structure was completely torn down and built back up from scratch. The services were organised to reflect the breadth of AGR’s service offering, which covers the entire life cycle of the upstream sector, as well as highlighting the more innovative side of the business. AGR is not a legacy burdened well engineering company – which up to this point was not apparent. Special focus was brought to low carbon solutions – a branch of the AGR service offering that is directed to exploring and solving the energy challenges of tomorrow.

The web presence also got a complete visual makeover, bringing about a lighter, friendlier face that still feels professional. The UI was embellished with custom icons, illustrations and animations. The circular ripples, transparent shapes and pulsating subtle animations create a calm future-facing feeling throughout the user experience.

Breaking the habit

The new way of thinking had to be unmistakably obvious. From the owners to the interns.
We dropped the old name – Talot. It was not only a link to the past we are moving away from but also misleading. It’s a Finnish word for typically wooden houses. Far from what the company is doing and far too descriptive.

We adopted a name more suitable and meaningful for a bold forerunner. Fram is Norwegian for “forward!”. It was also the name of the first ship to ever reach the North Pole under the command of the legendary explorer Roald Amundsen.

We redesigned the identity to reflect the idea of moving forward. Dynamic logo, flowing graphics and vibrant colors stand in stark contrast to the industry clichés. As a result Framm has an unmistakable presence. From hard hats to trash sorting signage, it serves as a constant reminder that here, we do things differently.