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Client
Draper Startup House

Industry
Hospitality
Business Venues
Co-working
Education

Website
www.draperstartuphouse.com

What we did?
Concept writing
Brand image
Book design

Who did it?
J. Margus Klaar
Dan Mikkin
Villu Koskaru
Kaili Kallas

Draper Startup house is a hospitality concept like no other. It shifts the paradigm, combining a hostel with a work space. And adding a strong dose of a social aspect – where entrepreneurial minds meet, new ideas are born.

With locations from Manila to Austin to Tallinn and activities ranging from business education to catering, it all needed a focused and consolidated presentation. Brand Manual wrote and designed them a Brand Book – introducing and explaining the one-of-a-kind concept, going through the values and explaining visually how Draper Startup House transforms simple hostel stays into new connections between entrepreneurs. This is a venue where new ideas are inspired and companies are born.

The book builds on three cornerstones:
Connect. Inspire. Empower.

Draper Startup House has a very strong foundation. The whole concept is founded on empowerment of it tenants and the 9 hostels already operating on 3 continents are a living proof it works. It’s all part of a larger Draper network – educating novice entrepreneurs through the the Draper University, incubating freshly started companies by engaging its pool of mentors and helping them to grow by financing, raising money and finding investors.

The book we designed reflects this attitude. It’s copywriting and imagery is all about people and creating connections between them, regardless of the location. We figured out what really drives the startuppers and what motivates investors to join. A list of money-making companies validates the concept. There’s tremendous energy in the Draper Startup House – and we hope the book emanates it as well. Inspiration is a powerful tool after all.

The ambition of the company is all but meek – by 2028 there would be a Draper Startup House in every major city in the world, which will help them achieve their mission of enabling one million entrepreneurs by 2030. Brand Manual is proud to be a part of that story.

Client
Draper Startup House

Industry
Hospitality
Business Venues
Co-working
Education

Website
www.draperstartuphouse.com

What we did?
Concept writing
Brand image
Book design

Who did it?
J. Margus Klaar
Dan Mikkin
Villu Koskaru
Kaili Kallas

Draper Startup house is a hospitality concept like no other. It shifts the paradigm, combining a hostel with a work space. And adding a strong dose of a social aspect – where entrepreneurial minds meet, new ideas are born.

With locations from Manila to Austin to Tallinn and activities ranging from business education to catering, it all needed a focused and consolidated presentation. Brand Manual wrote and designed them a Brand Book – introducing and explaining the one-of-a-kind concept, going through the values and explaining visually how Draper Startup House transforms simple hostel stays into new connections between entrepreneurs. This is a venue where new ideas are inspired and companies are born.

In the end everything is aligned to the common idea of making insurance easy.

Everyone at Insly knows that if a line of code is written, then it must make the life of the person using it easier. If a graphic is drawn, it is not for decoration but for information. If a word is written, it must be important.

This attitude combined with a coherent identity has helped Insly transform from a startup to an international B2B service provider: as of 2019, Insly is used by more than 740 companies, serving 1700 users. €488M Annual Gross Written Premiums go through the platform, generating €2.2M total revenues.

Along the way, multiple accolades have been received such as being selected as one of the top 10 FinTech startups by Startupbootcamp and being featured on the FinTech50 list.

Our greatest achievement to date is breaking into the London insurance market. The work produced by Brand Manual has helped us sell cloud based software to the most conservative customers in the industry – London insurance brokers.

Risto Rossar, CEO and founder of Insly