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Client
Gridio

Industry
Cleantech
Energy
Startup

Website
gridio.io

What we did?
Branding
Identity
UI/UX

Waiting for the right moment always pays off.

Gridio is a cleantech startup focused on accelerating the transition to green energy. While the cleanest form of energy is no energy, for the time being we will have to better manage what we do use. Gridio is developing the smartest smart charging platform for electric vehicles. It tracks the energy market in real time making sure to use electricity when the prices are lowest.

Time is a central theme in Gridio’s business.

The brand design illustrates a better future, where all energy is sustainable. The core business is about shifting power usage to opportune times and the user experience for Gridio customers is designed to be seamless, so they can ignore the “tech” and fully enjoy their lives – every moment of it.

The graphic design illustrates passage of time, in nature, is most apparent in the skies. The change of color helps navigate in time as the day-night cycle follows its perpetual pattern. The identity takes snapshots of the best and the most meaningful moments – from sunrise to sunset. The smooth gradients in these snapshots are the basis for Gridio’s look and feel.

Theres gold in them hills.

The energy market is a restless beast. Hourly price fluctuations can be volatile. This can be caused by natural energy consumption patterns, economic conflicts, weather, rapidly depleting non-renewable resources etc. However, for the Gridio users, this is all presented in a calming and emotive design, that serve as elegant details in the identity, restating the value proposition in a visual way.

Client
Gridio

Industry
Cleantech
Energy
Startup

Website
gridio.io

What we did?
Branding
Identity
UI/UX

Waiting for the right moment always pays off.

Gridio is a cleantech startup focused on accelerating the transition to green energy. While the cleanest form of energy is no energy, for the time being we will have to better manage what we do use. Gridio is developing the smartest smart charging platform for electric vehicles. It tracks the energy market in real time making sure to use electricity when the prices are lowest.

Time is a central theme in Gridio’s business.

The brand design illustrates a better future, where all energy is sustainable. The core business is about shifting power usage to opportune times and the user experience for Gridio customers is designed to be seamless, so they can ignore the “tech” and fully enjoy their lives – every moment of it.

The graphic design illustrates passage of time, in nature, is most apparent in the skies. The change of color helps navigate in time as the day-night cycle follows its perpetual pattern. The identity takes snapshots of the best and the most meaningful moments – from sunrise to sunset. The smooth gradients in these snapshots are the basis for Gridio’s look and feel.

Theres gold in them hills.

The energy market is a restless beast. Hourly price fluctuations can be volatile. This can be caused by natural energy consumption patterns, economic conflicts, weather, rapidly depleting non-renewable resources etc. However, for the Gridio users, this is all presented in a calming and emotive design, that serve as elegant details in the identity, restating the value proposition in a visual way.

Client
Gridio

Industry
Cleantech
Energy
Startup

Website
gridio.io

What we did?
Branding
Identity
UI/UX

Waiting for the right moment always pays off.

Gridio is a cleantech startup focused on accelerating the transition to green energy. While the cleanest form of energy is no energy, for the time being we will have to better manage what we do use. Gridio is developing the smartest smart charging platform for electric vehicles. It tracks the energy market in real time making sure to use electricity when the prices are lowest.

Time is a central theme in Gridio’s business.

The brand design illustrates a better future, where all energy is sustainable. The core business is about shifting power usage to opportune times and the user experience for Gridio customers is designed to be seamless, so they can ignore the “tech” and fully enjoy their lives – every moment of it.

The graphic design illustrates passage of time, in nature, is most apparent in the skies. The change of color helps navigate in time as the day-night cycle follows its perpetual pattern. The identity takes snapshots of the best and the most meaningful moments – from sunrise to sunset. The smooth gradients in these snapshots are the basis for Gridio’s look and feel.

Theres gold in them hills.

The energy market is a restless beast. Hourly price fluctuations can be volatile. This can be caused by natural energy consumption patterns, economic conflicts, weather, rapidly depleting non-renewable resources etc. However, for the Gridio users, this is all presented in a calming and emotive design, that serve as elegant details in the identity, restating the value proposition in a visual way.

Daring to be different and noticeable

Compared to energy giants and utilities Eesti Gaas and Elenger are small and unkown players. However, Elenger is more ambitious. More daring. Hungrier. Combining decades of experience, a dedicated team and a clear vision allowed Elenger to bring something new to the market that, compared to the staid and traditional competition, wouldn’t leave people indifferent.

Confidence is half the battle

The new brand’s essence and appearance is the result of carefully planned workshops and interviews that mapped the organisation’s culture and attitude. The courage to try things and to get them done, taking responsibility for one’s words and actions, the desire to be human and open and, of course, a deep and fundamental concern for the wellbeing of our only planet.

Different results through different actions

To make changes on the market, Eesti Gaas started with changes in the organisation. The company’s new purpose and brand strategy changed its structure. Previously semi-independent daughter companies came together under one umbrella brand and the head office moved to a brand new building. To make the change complete, not a single piece of old furniture came along. This profound change affected working routines as well as people’s attitude to their job, customers and colleagues.

“Previously it was impossible for the CEO to bump into call-centre staff in the coffee lounge. They used to be separated by 6 floors. Now they chat together about work, life and everything while sipping a latte.” The new brand brought people in the organisation together and created new tools and a vision, by which to reach the hearts of people outside the building, the country, and the industry.