Who’ll be doing it?
J. Margus Klaar
We’ve done numerous introductions to service design workshops around the Baltic, Scandinavia and Benelux. Offering a birds-eye view on service design, the principles behind human-centred design and the fundamental tools and methods.
As a half-day workshop, it allows participants to quickly grasp the logic behind the approach and then work in teams on a customer journey based on personas and a common service. It illustrates the impact of thinking beyond the moment of transaction, and focusing on the customer’s journey from need to satisfaction.