The Design Masterclass is not just a product / service development course. It is people development course, which embeds design thinking as a competence inside companies. Design thinking brings an intimate understanding of customer needs and behaviours to the forefront of the product / service development process.

The course was ordered by Enterprise Estonia and executed in cooperation with BDA and Design Minds. Over 6 months companies went through a design audit all the way to prototyping and testing of new product / service concepts. The best developed concepts were rewarded at the end of the course with €10,000 to spend on further develop their ideas.

EAS – Design Masterclass

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This course was focused on youth workers and local government. The course, spread out over 6 months focused on teaching service design as a methodology to better reach youth with services that really matter to them.

Participants were encouraged to attend as cross-disciplinary teams, in order to work intensely and independently between courses, in order to achieve a measurable and significant change in their approach to youth work and delivery of services. The course was commissioned by ENTK (Estonian Youth Work Centre).

A summary video of the course can be seen here (as the final event was cancelled due to the Coronavirus pandemic)

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Mid-management development program, in which Brand Manual’s founding partner Kaarel Mikkin delivers the modules on innovation in the public sector.

Lectures and interactive work centres on design thinking / service design as an innovation driving tool that can deliver different and better results.

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This masterclass helps companies reduce the risks associated with launching a new products / services to market. Through this intense practical course, companies learn about planning, positioning, pricing, communication, business processes all the way to gathering insight and human centred design in product / service development.

The course is focused on achieving practical results, with more practice and less theory as a motto. Companies are mentored by individual subject matter experts and attend 4 full day lectures over the course of 12 weeks. The course is again commissioned by Enterprise Estonia and executed in cooperation with BDA.

EAS – New product launch masterclass

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A one-day internal processes workshop.

Using service design methodology (and a limited introduction to human centred design), we facilitated a collective brainstorm of all the members of the Estonian Centre for Defence Procurement, to map problem constraints and opportunities in their internal processes. This was followed up with an ideation process to outline potential solutions.

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International Interaction Design MA student service design course on the topic of e-residency. A 9 week program run by our founding partner Dan Mikkin to Art Academy interaction design students.

The Estonian e-residency program was used as the foundation of the service design course, with students actively engaging with the client as well as e-residency users across the world, to improve and develop new solutions for the e-residency program.

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