Published
06.05.2019
Published
06.05.2019
A sequel to the Academically Speaking book from 2018. Where the first book focused on how to create a strategy for your business or organisation, then this one talks about execution of service design. Read about ideation tools, sketching, prototyping and testing stuff. How to prove your concept works before you launch it all-in.
Published
27.08.2018
Academically inclined book about service design. Service design is the method whereby we do our work. We focus on understanding what actually creates value for the end customer, and then build the brand, service or product based on that insight. In essence, it is about designing the customer experience (the “how” you do things) because the “what” is give or take exactly the same as what your competitor does. Essentially, all banks, telcos, cars, clothes, airlines and so on, do the same thing. But how they do it, can be radically different from each other.
Published
01.04.2016
Why not? “Why” is the central question in service design. Why do people do things? What is their underlying motivation? Why is important to get exactly this thing and not that thing? In some ways this book is the summary of all of our previous books and what we try to do every day at work. Try to understand “why”.
Published
16.04.2013
The future is not something that happens. It is created. In Future perfect we delve into innovation and how human-centred design is the fastest way of getting to tomorrow. On the way we dissect the brand building process from a service design point-of-view.
Published
04.04.2012
Hard core service design book. Beautifully intertwined with intense marketing. An unbeatable combination that truly delivers on the promise, to “make them talk about you”. After all, as we continuously point out – most purchases are made based on recommendations from friends.
Published
31.03.2011
Here we delve into design thinking. It’s also the first time we define ourselves as a service design company. The book provides a broad overview of what the business challenges were (and still are) and how to use better, strategic design to solve them.
