Service design and branding blog

alt=

Life is not a straight line

Service design tools. The journey map   Everybody talks about customer journey maps. Seems that everybody does them. And, admittedly, there’s a million suggestions out there on how to do them. So, on the back of the service design course that we’ve developed, it seems the right time to start describing each tool and method […]

Key take-aways from SDGC18

Key take-aways from SDGC18

A brief summary of what we heard and learned at this year’s service design conference.

AI as UI?

AI as UI?

Can artificial intelligence become the user interface of choice?

Shopper marketing

Shopper marketing

According to Fast Company, “shopper marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as P&G, Unilever, Coke, Kraft etc.”

Designing for experiences. Not designing experiences.

Designing for experiences. Not designing experiences.

We shouldn’t fool ourselves into thinking that people’s experiences can actually be designed. Experiences are not pliable and mouldable products. Rather they are reactions inside people, which manifest in response to an experienced phenomenon.

Archive

Load more

archive