Service design and branding blog
A brief summary of what we heard and learned at this year’s service design conference.
According to Fast Company, “shopper marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as P&G, Unilever, Coke, Kraft etc.”
We shouldn’t fool ourselves into thinking that people’s experiences can actually be designed. Experiences are not pliable and mouldable products. Rather they are reactions inside people, which manifest in response to an experienced phenomenon.