Service design and branding blog
Service design tools. The journey map Everybody talks about customer journey maps. Seems that everybody does them. And, admittedly, there’s a million suggestions out there on how to do them. So, on the back of the service design course that we’ve developed, it seems the right time to start describing each tool and method […]
According to Fast Company, “shopper marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as P&G, Unilever, Coke, Kraft etc.”
We shouldn’t fool ourselves into thinking that people’s experiences can actually be designed. Experiences are not pliable and mouldable products. Rather they are reactions inside people, which manifest in response to an experienced phenomenon.