Service design and branding blog
Learning to fail, and becoming comfortable with failure, is a designers secret weapon. The skill of working effectively with trial and error leads further, faster than presuming that you already know everything.
To improve the customer experience, you must first see and feel, what the customer is going through. In short, you must empathise. Once you can see the service or product through the customer’s eyes, and really understand what is good and bad, then you can begin to improve it. Not before. Empathy is hard. In […]