Service design and branding blog

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Key take-aways from SDGC18

A brief summary of what we heard and learned at this year’s service design conference.

AI as UI?

AI as UI?

Can artificial intelligence become the user interface of choice?

Shopper marketing

Shopper marketing

According to Fast Company, “shopper marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as P&G, Unilever, Coke, Kraft etc.”

Designing for experiences. Not designing experiences.

Designing for experiences. Not designing experiences.

We shouldn’t fool ourselves into thinking that people’s experiences can actually be designed. Experiences are not pliable and mouldable products. Rather they are reactions inside people, which manifest in response to an experienced phenomenon.

Culture. Eats Strategy. For breakfast.

Culture. Eats Strategy. For breakfast.

Thinking about aesthetics first is like considering culture first. We should but we don’t

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