Service design and branding blog
We shouldn’t fool ourselves into thinking that people’s experiences can actually be designed. Experiences are not pliable and mouldable products. Rather they are reactions inside people, which manifest in response to an experienced phenomenon.
Building a brand is one of the goals of every business. The clearer defined your brand is, the easier it is to acquire new customers and retain existing one’s. (Presuming your not a one-time service, like permanent hair-removal.)
Retail is about detail. The detail of serving customers, not moving goods. Because online is better at moving goods but reasonably terrible at helping customers with what they didn’t know they want.
Learning to fail, and becoming comfortable with failure, is a designers secret weapon. The skill of working effectively with trial and error leads further, faster than presuming that you already know everything.