Brand Manual OÜ viib perioodil 30.10.2018-31.10.2019 ellu projekti “Brand Manual Belgium - teenusedisaini ja brändingu teenuste eksport Beneluxi turule”, mille tegevusi kaasrahastab EAS loomemajanduse eksporditoetuse kaudu maksimumsummas 35 689,01 eurot.
Brand Manual OÜ viib perioodil 30.10.2018-31.10.2019 ellu projekti “Brand Manual Belgium - teenusedisaini ja brändingu teenuste eksport Beneluxi turule”, mille tegevusi kaasrahastab EAS loomemajanduse eksporditoetuse kaudu maksimumsummas 35 689,01 eurot.
International service design and branding agency
Competitive advantage doesn’t come from what you do. It comes from how you do it, because technology is changing everything and has made quality just a hygiene factor.
For every service or product out there, there are already a dozen substitutes. All airlines fly. All phones are smart. But the customer experience varies dramatically, and the difference comes from how you design your service.
Make no mistake: all products are services. Owning stuff, without having it do something for you, is mostly pointless. People don’t need cars. They need to get from here to there. And to make sure that the burden of ownership is as small as possible, the customer experience needs to be better than that of the alternatives. This is done through service design and builds your brand more effectively than any ad campaign ever can.
As a service design and branding agency, we work with you to define and design the customer experience in a way that makes sense.This means, that we find out what your customers’ journey is like from need to satisfaction, not just the moment of transaction, and help you understand not only what your customers are buying, but why they are buying it. With this insight we can design the service and improve the customer experience in areas that matter most, both for the customer and your brand.
To do that, we provide services in four areas, which are interlinked:
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Service design and branding blog
Avoiding unforeseen consequences
The title is a contradiction. If it is unforeseen, then it cannot, by definition, be avoided. However, as Einstein pointed out, “imagination is more important than knowledge” and that gives us hope, as we are in a creative business. On the other hand, Niels Bohr said that “predictions are difficult. Especially about the future.” So […]
Your first idea is the same as everyone else’s
Iteration is the key to getting to new ideas. Because your first idea is the same one your neighbour has.
Doing is harder than talking
We are often engaged by clients in both the public and private sector, to help design better services. However, curiously, in quite a number of these engagements, we actually never design the services. We just help in defining the service. The above scenario really works well, if the client has an internal design team that […]
Work
Eesti Gaas & Elenger
Introducing Elenger. A new take on energy brands, energy and the future of Eesti Gaas.
MozhnoEst – farm fresh produce in the big city
An all-new retail concept, from value proposition & positioning to naming, branding and identity full design. Farm fresh produce for the city.
Setting a new Standard for Nordic business furniture
Positioning Standard, a furniture producer with a long history as the Nordic quality benchmark