Brand Manual Bulletin
Stay abreast of the latest in the intersection between service design, communication and uncommon sense.
Seventy-one percent of business leaders...
… believe that customer experience is the next corporate battleground.
International service design and branding agency
Competitive advantage doesn’t come from what you do. It comes from how you do it, because technology is changing everything and has made quality just a hygiene factor.
For every service or product out there, there are already a dozen substitutes. All airlines fly. All phones are smart. But the customer experience varies dramatically, and the difference comes from how you design your service.
Make no mistake: all products are services. Owning stuff, without having it do something for you, is mostly pointless. People don’t need cars. They need to get from here to there. And to make sure that the burden of ownership is as small as possible, the customer experience needs to be better than that of the alternatives. This is done through service design and builds your brand more effectively than any ad campaign ever can.
Building a brand is one of the goals of every business. The clearer defined your brand is, the easier it is to acquire new customers and retain existing one’s. (Presuming your not a one-time service, like permanent hair-removal.)
Retail is about detail. The detail of serving customers, not moving goods. Because online is better at moving goods but reasonably terrible at helping customers with what they didn’t know they want.
R-kiosk was about to rebuild its business model. In order to carry it through, it needed motivated franchisees. Inspiration starts with a clear service concept: Fast food can be good food.
For parents with young children, everyday chores often become a high stress event. Prisma figured, that they could at least make grocery shopping less of a pain. For both children and parents.