Digital coin jar

Work SEB 14.04.14

Digital coin jar

How can you help people that don’t save money to realise, that they can save?

Especially in this day and age, where it is easy to whip out a card or code and it’s already paid for? Together with SEBs Baltic product development team, we decided to prove that anyone can save some money. We did this by transferring an old way of saving to the digital age. The result was the digital coin jar.

The concept is really quite simple:
– with cash you always end up with a bunch of coins in your pocket. People collect these coins in a jar at home;
– these coins accumulate and actually are a really easy way of saving some money.

Today, with SEBs digital coin jar, everyone can save a little money. Just like they use to do with coins.

www.seb.ee/en/investments-and-deposits/digital-coin-jar

SEB-concept-mapping-brand-manual
SEB-coin-jar-steps-brand-manual
SEB-coin-jar-web-brand-manual
SEB-coin-jar-concept-illustration-brand-manual