Digital allows us to know which half of the marketing budget we’re wasting. And then not waste it.
To get better you have to know how you are doing right now. However, when things come to digital channels, it is amazing how little is actually measured. And how can you improve, if you don’t know where you are right now?
Start small. Start right now. Measure everything.
Anyone can make a website. But getting visitors to that site requires searchable, relevant and interesting content and continuous analysis of what works, and what doesn’t.
To create something that works means involving the user in the process, which is why we start small and launch a minimum viable solution as fast as possible. As we drive traffic to the site or app or channel, we can see what is valued, what isn’t, what is searched for and develop the site accordingly.
“It won’t be the big companies winning over the small one’s. It will be the fast winning over the slow.” - Gina Azaric
Working fast, working with live projects, measuring everything and focusing on what works while eliminating what doesn’t, costs less and achieves better results. In the short term and in the long term.