Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
Doing “customer journey mapping” is the new, cool thing to do. Companies are tweeting and Facebook posting pictures of groups of people working with post-its by a whiteboard. So the big question is, does it work? Is it time well spent? Or is it just a fashionable trend that will blow over in year?
Last year we took a very close look at our own organisation. We also analysed how we handled client projects, and what we like about working, and what not. The resulting project management methods and tools were summarised in 8 principles, which is what guides our working method today. We think that they could be useful for you, too.