Brand Manual Sweden AB
Hantverkargatan 5c 112 21 Stockholm Sweden
The best way to reach us is to take the Tunnelbana (metro, subway, underground) to T-Centralen, and walk from there. It’s a 700 m walk. In case you are arriving by train, either from the airport or elsewhere from Sweden, your stop will be the Central Station. This is the same location as T-Centralen, so the same 700 m walk applies.
The building complex used to house the Royal Swedish Mint. We occupy the second floor of the building, which runs parallel to Samuel Owens gata. Samuel Owen founded Kungsholmens Mechanical Workshop in this location. He subsequently sold the complex to the Crown, which after refurbishment in 1850, started making serious money here.
+46 722 52 30 64
Brand Manual OÜ
Rotermanni 5 Must Maja, 10111 Tallinn, Estonia
The office is in the very heart of central Tallinn, but as far as we can tell, the address can be useless for finding our door.
Therefore, a short instruction: We are situated in the black brick building with funky rounded balconies. Our office is on the second floor and is best reached from the inner elevated courtyard. Find our orange door and ring the bell. Car owners – use the underground parking and take the elevator to the 2nd floor – it will bring you within meters of our orange door.
+372 664 5049, +372 5116 555
Margus’s main tasks are to create homogenous and single minded concepts out of disparate, and, sometimes at first sight contradictory, information. He is a skilled speaker and often runs Branding and Service Design trainings and workshops with clients, working through their brand challenges together. He is a branding coach at the Marketing Institute and a frequent speaker at marketing and service design conferences. Being somewhat of a cosmopolitan man, he is involved in international projects at Brand Manual. As of August 2013 he is bringing his service design skills to the Swedish market by establishing Brand Manual in Stockholm.
Susanne is fully focused on customer experience, customer engagement and customer loyalty. She has worked in various senior positions, including department head at TBWA as well as CEO at Trackster amongst others. She has broad experience of brand building, CRM and loyalty communication throughout analog and digital channels. Having worked with global, nordic and local brands she has the insight to help companies build longterm relationships with their customer base. Through her time on the client side, she has developed a keen understanding of the opportunities for miscommunication between service provider and buyer and has, until joining Brand Manual, worked as independent consultant where here primary contacts were the management board, CEOs and marketing directors. In her spare time Susanne also helps Berghs School of Communication to tailor executive courses in CRM.
A senior Art Director with a background at some of Sweden’s most influential agencies, Kalle is an expert in understanding client challenges and their customers needs and wants. Beckmans College of Design was the spark that set his passion for change and communication ablaze. A natural communicator, he has an intense interest in humans, organizations, cultural phenomena, art, music, philosophy, design, architecture, fashion and business. His understanding of the human condition combined with an open mind allows him to catch ideas, concepts and patterns before anyone else, and to turn them into visual concepts that create business opportunities.
Göran has a Master of Science in Business and Economics with over 25 years experience in marketing, concept and brand development. Upon graduating from university he joined Semper AB as product group manager. After a few years as a client to advertising services he was recruited to Garbergs, one of Sweden’s greatest advertising agencies. There, his passion for communication focused projects grew rapidly. Over the years, Göran has owned and operated several communication agencies. In 2006, he and two partners founded Clinton Agency, a B2B focused full service office in Stockholm. Göran’s roles have been copywriter, project manager, creative director and manager. With the fragmentation of media and the need for greater differentiation, service design as part of communication has become integral to effective brand building. The transition to service design, therefore, was a natural next step and in August 2013 Göran joined Brand Manual Sweden as CEO.
Maimi has not seen it all, but she is getting close. An art director and illustrator for almost 25 years, she is focused on strategic branding and possesses unique knowledge that can only be gained over time. Years of analyzing, deliberating and creating have enabled her to quickly grasp the essence of client needs and turn that into insights and creative solutions that stir emotions and change minds. Working with companies throughout a breadth of industries have let her master the implementation of concepts within organisations, to ensure internal buy-in before a public launch. As if that wasn’t enough, Maimi is also a wonderful person with a big heart and supervises the younger talents in our firm.
Rickard’s knowledge of digital is vast. His portfolio of skills includes everything from UX design to database setup. From a professional point of view you could call him a “one-man band”. But Rickard doesn’t do it all by himself. Au contraire – he is responsible for coordinating the digital team that creates fabulous and user friendly digital solutions that are easy to manage. If you find the digital jungle a bit tricky to navigate, you know who to call. Rickard will guide you through the obstacles and help you find the right solution and channels for you to achieve your goals. Aside from knowing the internet inside-out, he’s also pretty good at beatboxing. So if your iPod is running out of juice, call Rickard. He’ll save the party!
Severely educated, Karin has a diploma from Berghs School of Communication in Art Direction as well as from Nackademi in Interaction Design. Before taking time off to complete her studies at Berghs, she worked with interaction design and digital communication. She is a perfectionist and cares deeply for the visual and communication impact of our clients, taking care of the whole picture all the way from initial concept to final execution.
Getting the right information from the right people at the right time to make the right decisions is undoubtably Kaarel’s strength. Besides running the Tallinn office, Kaarel works with clients to help them understand their own organisations and staff. With a degree in political science and longterm experience in big network agencies, Kaarel is able to deliver insight and understanding into the processes of large companies and corporations. And in this business environment, he often works as a consultant to the management, providing design thinking points-of-view and answering brand strategy questions. Contact Kaarel for any new-business inquiries and projects.
If there is one thought that best describes Dan Mikkin, then it is attention to detail. His work with clients ensures that even the smallest aspects of a project are perfectly executed. However, when it is the design that everyone else remembers, clients value him for his intricate planning and forethought. Before Brand Manual, Dan worked as a Creative Director and Art Director at local DDB and McCann-Erickson. Now at Brand Manual he directs multiple teams and projects with a focus on service design, identity and packaging. His pet project in Brand Manual is designing the annual Christmas card for the President of Estonia.
Slava takes the pieces of projects that others have started and finishes them. He creates full working identities out of sometimes divergent fragments and develops those concepts into functional designs that not only look good, but work well. He has a BA in graphic design from the Estonian Academy of Arts and a diploma in managing computers and networks from the Tallinn Polytechnic Institute.
Mihkel landed at Brand Manual following a stint at Google where he worked as web-type designer. He has a BA from the Estonian Academy of Arts and a Masters degree in the Design and Development of Virtual Environments from Tartu University. As an Art Director he is responsible for large scale web based information system design and service processes, as well as consulting clients on their digital strategies. His structured approach, focusing on function before form, ensures working and usable results.
Kaili joined Brand Manual in 2012 after a 10 year period at the Government Office of the Republic of Estonia. There she was responsible for mediating issues on the agenda at government sessions and cabinet meetings – ensuring that the world’s first e-government continued to be the world’s best e-government. She has a BA from Tallinn University in Public Administration and entrepreneurial experience, allowing her to take good care of several key client accounts as well as Brand Manual’s own back office. Kaili joined the company’s management team and has been a board member since 2015 – organising the financial processes of the company, streamlining reporting and project organisation. Today she has moved to one of the world’s largest financial and business centres, Singapore – thus becoming Brand Manual’s first ambassador in Southeast Asia.
After leading a marketing department of one of the fastest growing real estate companies in Estonia, Timo decided to join Brand Manual. Before real estate marketing he ran a successful web design agency, building up a respectable reputation and an international client base. Currently Timo is studying for a Masters in Business Administration & Marketing in Tallinn University of Technology. With his creative and detail-oriented mind he takes care of customer focused projects, finds new business opportunities and fine-tunes current clients.
Pello joined Brand Manual after a decade in the advertising industry, where he worked himself up from a designer’s position to CEO of a local TBWA. Originally from the fashion design world, he studied International Business Administration and Marketing in the Estonian Business School. At Brand Manual he is a Strategic Art Director, fluent in creativity, marketing and business, he is able to balance design and a strategic approaches to meet our clients needs.
Merlin joined Brand Manual after seven years of hands-on account work in the advertising industry. There she focused on rebranding a range of service providers from telecoms, post and logistics to social welfare services. She has a Masters in Organisational Behaviour which has made her well versed in big picture visualising. Merlin is a detail-oriented and straightforward person. And it is her strength of will which makes an excellent asset to projects and clients alike. As an Account Director at Brand Manual she is responsible for in-house process quality as well as sourcing and co-ordinating new clients.
Silver switched to Brand Manual after three years as an in-house designer at a large Estonian food manufacturer where he worked on packaging and web design. Having studied Marketing & Advertising at Tallinn University, Silver is a talented, but, in his own words, ‘self-appointed’ graphic designer. At Brand Manual he is keen to expand his skill set, while working with clients on web design as well as packaging and prepress projects. His goal is to grow his talents and become even more exceptional.
Eveli is living proof that an internship can get you far. Her first one was designing stores in Shanghai, then she handled visual merchandising for Baltika’s fashion brands in Tallinn. Finally she spent 3 months with us at Brand Manual working on various service design projects. She rejoined Brand Manual in January 2015 after successfully graduating from her retail design and management studies in Denmark. Her ability to see the big picture, together with good research and concepting skills make her a welcome addition to our Tallinn team where she works as a service design research assistant and helps with running various back office functions.
Villu comes from the best school for graphic designers imaginable – 13 years of unforgiving deadlines in a major newspaper. This has made him one of the most efficient professionals in the business. As a master of the craft, he has lectured Layout Design at the Estonian Academy of Arts and designed over 800 books himself as a pastime. Working as a designer in Division, a leading advertising agency in Estonia, Villu has never stopped his quest of learning. This attitude towards amassing knowledge makes Villu a perfect fit. In Brand Manual he puts his immense experience to good use helping our clients to streamline their workflows as well as fine-tuning Brand Manual’s own design processes.