Merry Empathetic Christmas!

News 19.12.15

Merry Empathetic Christmas!

Empathy is the service designer’s primary tool. We have summed up our year’s worth of sympathising with different personalities in the ultimate challenge – to understand what drives Rudolph the Red-Nosed Reindeer.

We used Brand Manual’s own tools – the Empathy Map – and learned that it’s one tough job, being the top executive of Santa Claus. But there’s an important upside that makes this life bearable – what other career gives you 364 days off?


This year, instead of investing in presents, Brand Manual decided to donate money to charity.
So this is it. Merry Christmas!