Brand Manual Bulletin
Stay abreast of the latest in the intersection between service design, communication and uncommon sense.
Seventy-one percent of business leaders...
… believe that customer experience is the next corporate battleground.
Service design is the new marketing
Technology is transforming our lives and for your company, competitive advantage no longer comes from what you do, but rather from how you do it. Quality is universal. To really engage customers, you have to deliver a better customer experience.
Things have gotten too complicated. Everywhere around us, instead of working with what is already there, we add layers of rules / regulations / processes / functions and make things harder to understand and use. It’s time to introduce the Chief Destruction Officer.
Every year Brand Manual has been working with the country's president. The goal is to showcase something extraordinary about Estonia. This year’s theme is what's the secret behind the strength of this small country.
- RT @brandmanual: BM Bulletin #15 for your consideration. Human behaviour. Chief Destruction Officer. Podcast. https://t.co/0WIwGrqwAY #serv… 1 week ago
- BM Bulletin #15 for your consideration. Human behaviour. Chief Destruction Officer. Podcast.… https://t.co/UySMj3bRg3 1 week ago
- Brand Manual Bulletin #13 is hot off the press! https://t.co/vdGwAVMI3P https://t.co/Y6fdUqVpbR 7 weeks ago
- RT @SDpodcaster: New episode with @kaarelmikkin from @brandmanuall First in the series of @SDNetwork Award winners. #servicedesign https:/… 8 weeks ago
- RT @SDNetwork: Take a look at the #SDAward winning project “Apollo- Reinventing The Book Store” https://t.co/O9BDNi4qCC https://t.co/l4sMKV… 10 weeks ago
- RT @INSEADKnowledge: “The essence of strategy is choosing what not to do.” – Michael Porter https://t.co/xH4xcgeT7y 10 weeks ago
- Brand Manual Bulletin #12 is hot off the press! https://t.co/UG9kkUYgf0 https://t.co/TkXt4cnu7J 10 weeks ago
- RT @brandmanual: Unbelievable? Yes! Great work by both teams - whoop-whoop! #sdgc16 #servicedesign #winner https://t.co/EOexmm0zyl 21 weeks ago
- RT @brandmanual: How far can you take a book store? Pretty far, actually. #servicedesign https://t.co/DozjcG9IvH 27 weeks ago
- RT @brandmanual: BM Bulletin 6 is out! Persuasion to experience, design awards and @Insly changing insurance. https://t.co/cOj4WnpKu7 https… 27 weeks ago
- BM Bulletin 5 is out! Read about the pitfalls of digitalisation, @Produktion2030 and more. https://t.co/ahqLwp2jEj https://t.co/TfWey7DHH8 1 month ago
- RT @IDEELLARENA: Möt @SofiaBrandstrom @ovellemark och Alf Westelius 6 sep i höstens första strategiforum om digital kompetens. https://t.co… 1 month ago