Brand Manual Bulletin
Stay abreast of the latest in the intersection between service design, communication and uncommon sense.
Seventy-one percent of business leaders...
… believe that customer experience is the next corporate battleground.
Service design is the new marketing
Technology is transforming our lives and for your company, competitive advantage no longer comes from what you do, but rather from how you do it. Quality is universal. To really engage customers, you have to deliver a better customer experience.
Apollo was a bookstore. Videoplanet rented films. Filmipood sold movie DVDs. All three were conventional stores and finding it very hard to keep up with the shift to digital content. Over the course of several years, Apollo reinvented what and how people consume for content. Apollo won the prestigious Service Design Award for Best Professional Project in 2016. The award is organised by the Service Design Network.
- RT @SDNetwork: @transformerD @brandmanual @deutschetelekom @GayleRice You are all amazing! Thanks again! #sdaward winners #pechakucha #SDGC… 5 weeks ago
- RT @applcoff: Kaarel from @brandmanual presenting their winning project for Apollo #sdgc16 #servicedesign #estonia @kaarelmikkin https://t.… 5 weeks ago
- RT @SDNetwork: @brandmanual shows their process for Apollo bookstores https://t.co/wz778ZeAfg 5 weeks ago
- RT @SDNetwork: Great numbers for Apollo centers in Estonia thanks to #servicedesign & @brandmanual #sdaward SDGC16 https://t.co/92zIgJ4QJL 5 weeks ago
- RT @janakukk: Congratulations to @brandmanual and Apollo on winning the #Servicedesignaward ! #SDGC16 https://t.co/i825WNQjxj 5 weeks ago
- RT @brandmanual: Unbelievable? Yes! Great work by both teams - whoop-whoop! #sdgc16 #servicedesign #winner https://t.co/EOexmm0zyl 5 weeks ago
- Unbelievable? Yes! Great work by both teams - whoop-whoop! #sdgc16 #servicedesign #winner https://t.co/EOexmm0zyl 5 weeks ago
- RT @brandmanual: How far can you take a book store? Pretty far, actually. #servicedesign https://t.co/DozjcG9IvH 11 weeks ago
- RT @brandmanual: BM Bulletin 6 is out! Persuasion to experience, design awards and @Insly changing insurance. https://t.co/cOj4WnpKu7 https… 11 weeks ago
- BM Bulletin 5 is out! Read about the pitfalls of digitalisation, @Produktion2030 and more. https://t.co/ahqLwp2jEj https://t.co/TfWey7DHH8 14 weeks ago
- RT @IDEELLARENA: Möt @SofiaBrandstrom @ovellemark och Alf Westelius 6 sep i höstens första strategiforum om digital kompetens. https://t.co… 14 weeks ago
- The Service Design Award 2016 shortlist is out and we're on it! :) The winners are announced on Oct 27. https://t.co/aASbDyvew2 18 weeks ago