Seventy-one percent of business leaders...

… believe that customer experience is the next corporate battleground.

Service design is the new marketing

We build brands by improving your customer’s experience one touchpoint at a time.

Featured

Merry Empathetic Christmas!

Empathy is the service designer’s primary tool. We have summed up our year’s worth of sympathising with different personalities in the ultimate challenge – to understand what drives Rudolph the Red-Nosed Reindeer. We used Brand Manual’s own tools – the Empathy Map – and learned that it’s one tough job, being the top executive of […]

My beloved orange fridge

Hi! My name is Caroline and I’m an intern at BM Stockholm. My journey to BM started not so long ago. I’m a newly graduate with a bachelor degree in Business, Technology and Design. For the past couple of years I have been working in the fashion industry, I once believed that I belonged in […]

Ask not for a lighter load, but for stronger shoulders

Respo has been producing trailers as tough as nails for the past 25 years. As a testament to the fact, you can still see the ones built back in 1991 still on the road today.

brand manual sweden @brandmanualSE

Work

See all...

Ask not for a lighter load, but for stronger shoulders

Respo has been producing trailers as tough as nails for the past 25 years. As a testament to the fact, you can still see the ones built back in 1991 still on the road today.

Rabaconda

How to change a mousse really quickly.

Wendre: an industry captain that looks the part

One the biggest bedding producers in the world needed to feel and look the part.

Testimonials

Brand Manual’s team understands our business needs perfectly. They’re always able to unravel our complicated tasks with elegance and reach our desired objectives. I pay my highest regards to them!Risto Rossar – CEO, Insly
Brand Manual doesn't only help you create a brand, but work through your business idea with you. Much more than a branding agency, Brand Manual is a strategy agency.Jakob Saks – Founder & CEO, Rabaconda
Brand Manual created the conditions in which NoBananas could gain a strong public image by helping to design a distinct and memorable brand. Combined with NoBananas' dedicated team and inordinate amounts of work, this all makes for the world's best fresh berries retail concept ... which definitely ain't got No Bananas.Andero Keronen – CEO, NoBananas
When we met Brand Manual, we were looking for a designer – fortunately, we got much more. We got a strategic partner, who helped us develop our business plan, pointed out different options and encouraged us along the way.Kristel Kelder – Brew madame, Pöide Brewery
Our cooperation with Brand Manual started in 2010. Since then, the turnover has increased 25-30% annually. It is hard to measure the impact of design in this, but the figures speak for themselves.Eero Valge – Partner, Artproof