Brand Manual Bulletin

Stay abreast of the latest in the intersection between service design, communication and uncommon sense.

Seventy-one percent of business leaders...

… believe that customer experience is the next corporate battleground.

Service design is the new marketing

Technology is transforming our lives and for your company, competitive advantage no longer comes from what you do, but rather from how you do it. Quality is universal. To really engage customers, you have to deliver a better customer experience.

At Brand Manual we help you define and design the customer experience in a way that makes sense.We offer services in four areas, which are interlinked:

Brand Manual Bulletin

Sign up to the Brand Manual Bulletin and stay abreast of the latest in the intersection between service design, communication and uncommon sense.

Featured

Optimisation is perfecting the formula that goes out of date

Optimisation is perfecting the formula that goes out of date

Pursuing optimisation and efficiency is admirable, if it is balanced with innovation and customer insight. But when optimisation becomes a technical pursuit, then what should be the real goal of optimisation, delivering greater value to customers, is often lost in translation.

Wendre – the making of a global brand

Wendre – the making of a global brand

How Wendre became the industry captain it deserves to be. The story of the sleeping giant waking, to conquer the world.

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R-kiosk becomes a franchise

R-kiosk becomes a franchise

R-kiosk was about to rebuild its business model. In order to carry it through, it needed motivated franchisees. Inspiration starts with a clear service concept: Fast food can be good food.

Wendre – the making of a global brand

Wendre – the making of a global brand

How Wendre became the industry captain it deserves to be. The story of the sleeping giant waking, to conquer the world.

Stress free grocery shopping. Even with kids.

Stress free grocery shopping. Even with kids.

For parents with young children, everyday chores often become a high stress event. Prisma figured, that they could at least make grocery shopping less of a pain. For both children and parents.

Testimonials

Brand Manual’s team understands our business needs perfectly. They’re always able to unravel our complicated tasks with elegance and reach our desired objectives. I pay my highest regards to them!Risto Rossar – CEO, Insly
Brand Manual doesn't only help you create a brand, but work through your business idea with you. Much more than a branding agency, Brand Manual is a strategy agency.Jakob Saks – Founder & CEO, Rabaconda
Brand Manual created the conditions in which NoBananas could gain a strong public image by helping to design a distinct and memorable brand. Combined with NoBananas' dedicated team and inordinate amounts of work, this all makes for the world's best fresh berries retail concept ... which definitely ain't got No Bananas.Andero Keronen – CEO, NoBananas
When we met Brand Manual, we were looking for a designer – fortunately, we got much more. We got a strategic partner, who helped us develop our business plan, pointed out different options and encouraged us along the way.Kristel Kelder – Brew madame, Pöide Brewery
Our cooperation with Brand Manual started in 2010. Since then, the turnover has increased 25-30% annually. It is hard to measure the impact of design in this, but the figures speak for themselves.Eero Valge – Partner, Artproof