Brand Manual Bulletin

Stay abreast of the latest in the intersection between service design, communication and uncommon sense.

Seventy-one percent of business leaders...

… believe that customer experience is the next corporate battleground.

Service design is the new marketing

Technology is transforming our lives and for your company, competitive advantage no longer comes from what you do, but rather from how you do it. Quality is universal. To really engage customers, you have to deliver a better customer experience.

At Brand Manual we help you define and design the customer experience in a way that makes sense.We offer services in four areas, which are interlinked:

Brand Manual Bulletin

Sign up to the Brand Manual Bulletin and stay abreast of the latest in the intersection between service design, communication and uncommon sense.

Featured

From persuasion to experience

There are several storms blowing across the business landscape. The one everyone talks about is digital. The other one on people’s lips is “customer experience” and being “customer centric.” The third one, perhaps not as acknowledged, is how easy it has become for the customer to switch from one brand to another. Put these three […]

Writers Guild of Sweden homepage

Writers Guild of Sweden homepage

The Writers Guild of Sweden (Dramatikerförbundet) is an association that, since 1941, organises screenwriters, playwrights and translators of dramatic text.

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Writers Guild of Sweden homepage

Writers Guild of Sweden homepage

The Writers Guild of Sweden (Dramatikerförbundet) is an association that, since 1941, organises screenwriters, playwrights and translators of dramatic text.

Forest Owners Association – seeing the forest despite the trees

Forest Owners Association – seeing the forest despite the trees

The Forest Owners Association unites local forestry unions across Estonia. It acts as common ground between forest owners, the timber industry and the state. This case illustrates the process of how a single service and brand was developed to unite the separate, local associations. This project won the Estonian Service Design Award and the Life Changing Design Award 2016.

Sweden Textile Water Initiative

Sweden Textile Water Initiative

Freshwater on our planet is precious. Sweden Textile Water Initative (STWI) brings together Swedish leather and textile companies in collaboration to reduce water, energy and chemical use in their supply chains. This is STWI's new homepage.

Testimonials

Brand Manual’s team understands our business needs perfectly. They’re always able to unravel our complicated tasks with elegance and reach our desired objectives. I pay my highest regards to them!Risto Rossar – CEO, Insly
Brand Manual doesn't only help you create a brand, but work through your business idea with you. Much more than a branding agency, Brand Manual is a strategy agency.Jakob Saks – Founder & CEO, Rabaconda
Brand Manual created the conditions in which NoBananas could gain a strong public image by helping to design a distinct and memorable brand. Combined with NoBananas' dedicated team and inordinate amounts of work, this all makes for the world's best fresh berries retail concept ... which definitely ain't got No Bananas.Andero Keronen – CEO, NoBananas
When we met Brand Manual, we were looking for a designer – fortunately, we got much more. We got a strategic partner, who helped us develop our business plan, pointed out different options and encouraged us along the way.Kristel Kelder – Brew madame, Pöide Brewery
Our cooperation with Brand Manual started in 2010. Since then, the turnover has increased 25-30% annually. It is hard to measure the impact of design in this, but the figures speak for themselves.Eero Valge – Partner, Artproof